The American EV charging industry may no longer be a startup, but it’s certainly still in a stage of rapid growth, jockeying technologies, and vast opportunity. Yes, large charging networks like ChargePoint, Tesla, EVgo, and Electrify America have deployed tens of thousands of chargers nationwide, but significant infrastructure gaps remain, especially in non-urban areas, and fragmentation in charging-station interfaces for use and payments can make charging on the go a frustrating, hit-or-miss experience for EV drivers.
Interestingly, Americans found themselves at a similar crossroads a little over a century ago. In 1908, the first mass-produced car—Henry Ford’s Model T—took the country by storm. Its tank held 10 gallons of gasoline and got 15 miles per gallon, but the fuel wasn’t yet widely available. The first folks brave enough to drive the newly released vehicles had to search out the rare grocery or hardware store that stored the fuel in barrels. But by 1920, nine million gas-powered vehicles cruised America’s roadways, and gas stations were springing up everywhere to serve them. And by 1935, 200,000 gas stations dotted the U.S. landscape. The issue had been resolved.
Here in 2025, we’re still somewhere in the EV-charging Wild West. The future of clean transportation in the United States relies on investors, operators, and ISVs like you, who are working to build the next generation of EV charging solutions. Commercial and fleet EV drivers and prospective drivers are ready to move beyond the problems that give rise to range anxiety. They need to know that charging stations will be available when and where they need them, that the stations are reliably operating and not out-of-order (an all-too-frequent occurrence today), and that they can plug in, charge quickly, and pay easily—just as they have always done at gas stations.
Payment integrations for EV charging ISVs, especially, offer relatively simple ways to help meet these driver requirements. For owners, operators, and developers, these same payment integrations can drive growth and differentiation. You must deliver payment experiences that scale with demand, reduce maintenance overhead, make it simple for everyone to pay using the method of their choice, and preferably not just meet but exceed user expectations.
In this post, we’ll explore the payment technologies driving success in EV charging networks—from cloud APIs to embedded experiences—and the benefits they unlock for operators and drivers.
Payroc helps EV-charging software providers build scalable, secure, and flexible payment experiences that grow with their networks, supporting a variety of integration models and best-in-class uptime. We’re proud to count Autel, Electric Era, and EV Mode among our EV-charging ISV clients.
Flexible Payment Options for Charging Networks
If you’re still considering which payment API model to include in a new application, or if you’re tasked with upgrading or expanding payment options for an existing application, you’ll find that you can go one of two ways with the payment API—cloud-based or SDK. Each method has its own pros and cons.
Cloud APIs
Cloud payment APIs run on remote servers and process payments by connecting to external payment gateways. This payment API type simplifies integration and accelerates deployment. In fact, according to New Horizons, cloud APIs can reduce payment integration development time by 90%. That’s because the API integration handles the entire payment process, including device interactions, transaction management, and updates, ensuring a smooth and efficient experience.
What’s more, with cloud APIs, there is no need for device-level certifications. As new devices are added, they become automatically available, eliminating the need for additional development. The cloud integration also handles device updates.
Cloud APIs also provide centralized compliance, securely managing sensitive data and often removing the ISV’s software from the compliance scope. This allows you to focus on business growth while minimizing your risk.
And with cloud APIs, you also enjoy superior reliability. The technology monitors and resolves any communication issues between devices and software. Payroc Cloud, for example, automatically corrects or reverses transactions during disruptions, ensuring uninterrupted operations. Backup options, such as SIM card support, further guarantee continuous service.
The downside to cloud APIs is that the system may require redirects, negatively impacting the user experience.
Payment SDK & White-Label Solutions
Payment SDKs integrate directly into your software or payment devices for seamless, native payment processing. The payments happen inside the user experience, whether in-app or in the POS system, instead of redirecting to an external page.
This payment API type gives you deeper control over the payment experience and device integrations. It also enables you to tailor billing models, user flows, and branding to fit the operator's business needs. The user experience ends up being more frictionless. The downside is that this method creates more development complexity, can cost more to set up and maintain, and may result in higher transaction fees.
How Card-Present Payments Accelerate EV Adoption
Card-present payment options are becoming increasingly popular at EV charging stations—and for good reason.
In its formative years, the industry relied heavily on app-based payments or RFID cards. In fact, approximately 80% of early charging stations were not equipped with traditional credit card readers. Many of these stations are still in use today.
Recent regulatory changes, however, such as the United States’ National Electric Vehicle Infrastructure Formula Program and similar mandates in states such as California, New York, and Florida, require public EV charging stations to have credit card readers. The goal of these open-loop mandates is to enhance payment accessibility for all.
Regulations aside, the industry has learned over time that card-present payments—via physical cards, mobile wallets, or contactless options—offer a gateway to mainstream EV acceptance. They do this by:
Payroc has extensive experience with unattended payments and strong relationships with a variety of high-quality payment hardware providers. In other words, we know payment terminals, and we have a long list of payment hardware devices certified to connect through our gateway, making both EMV chip transactions and contactless payments readily accepted in our systems on any number of payment terminals that may work best in your environment. So whether you are adding card terminals to older EV chargers or building a card-forward experience from scratch, we would be happy to provide a complimentary consultation and make recommendations to help you achieve our goals.
Essential Payment Capabilities for a Frictionless Driver Experience
For your EV-charging application, we recommend that you choose an integrated payments partner with experience in the EV vertical and robust product offerings that meet your needs today and future-proof your software for tomorrow.
Look for:
This isn’t a definitive list of integrated payments partner criteria, of course, but it’s a good start. Think of these items as must-haves. Without them, your application will be soon be roadblocked from growth and scalability.
Benefits for Charging Operators
ISVs who choose a strong integrated payments partner are doing so not only on their behalf but also on behalf of their owner/operator clients. A smart, robust, seamless integration simply works better for everyone involved.
For charging owner/operators, a great payments integration provides:
With the right integrated payments provider in your corner, there’s no need for your EV charging-station clients to ever know what a bad payments integration is like. It is better to future-proof your payments integration now than to regret a less-than-optimal choice a few years from now.
Let’s Talk Payments
With opportunities still unlimited in the EV charging vertical, now is the time to take a look at your payments integration options and how they can help you stake your claim in this exciting industry.
Growth is the focus, and scalable, flexible, and user-friendly payments are critical to the future of EV charging. Card-present payments, especially, may play a key role in mainstream EV adoption, while cloud-based and embedded APIs allow operators to manage and grow with ease. No matter your needs and use cases, Payroc has the expertise, technology, and scalability to help you grow quickly.
Let’s connect today.