Founded in 2019 by a team of former SpaceX engineers, Electric Era Technologies is revolutionizing the electric vehicle (EV) charging landscape. Headquartered in Seattle, WA, Electric Era’s mission is to enable the electrification and decarbonization of the transportation industry by making EV fast charging ubiquitous, reliable, and affordable. Specializing in proprietary EV charging stations and an AI-driven software platform, Electric Era delivers convenient, high-speed, and grid-friendly charging solutions at gas stations, convenience stores, and quick service retailers across the United States. Central to its mission, Electric Era is partnered with Payroc to deliver embedded payment acceptance solutions to software clients through its unattended software ecosystem.
As Electric Era embarked on its mission to transform the EV charging industry, the need for a robust and reliable payment technology partner became clear. The existing payment service providers in the market fell short in two critical areas: hardware quality and transparency in payment processing. Electric Era needed a payment solution that could not only support their multi-platform point-of-sale solution but also ensure seamless operations. The lack of confidence in the reliability of available solutions posed a significant risk to their business, particularly when it came to ensuring uptime at their charging stations—a critical factor in customer satisfaction and operational efficiency.
Payroc emerged as the ideal partner for Electric Era, providing the granular control and flexibility required to power their EV charging stations. Leveraging Payroc's platform features, Electric Era integrated verticalized solutions purpose-built for autonomous environments including tokenization, Google Pay and Apple Pay support, offline payment capabilities, and middleware for bi-directional API calls into their system. Additionally, Payroc’s payment processing API for transaction management offered the transparency and control Electric Era needed to maintain high service levels and deliver exceptional customer experiences.
The partnership also ensured that Electric Era’s stations could continue to operate smoothly even in offline scenarios, a crucial feature given the often remote and varied locations of EV charging stations.
Since partnering with Payroc, Electric Era has observed a significant impact on its operations, underscoring the critical value Payroc brings to its business. The following key benefits have been realized:
Increased Station Uptime: The ability to support offline transactions through Payroc's payment solutions has directly contributed to an approximate 0.5% increase in station uptime—equating to almost two additional days of operation per year. This improvement is crucial in an industry where even a few minutes of downtime can lead to significant revenue loss and customer dissatisfaction. By minimizing downtime, Electric Era ensures continuous service, enhancing the reliability and appeal of their EV charging stations.
Enhanced Customer Satisfaction and Loyalty: Payroc’s robust and transparent payment processing capabilities have proven reliable across Electric Era’s diverse customer base. The seamless experience provided by these solutions not only meets but often exceeds customer expectations. Some customers have even expressed a qualitative preference for Electric Era’s services due to the smooth and consistent payment experience, which reinforces customer loyalty and positions Electric Era as a trusted provider in the market.
Operational Flexibility and Control: With Payroc’s support, Electric Era can manage payments on its terms, including the ability to onboard customers as the merchant of record. This flexibility allows Electric Era to maintain greater control over its payment ecosystem, adapt to varying customer needs, and ensure that its payment processes are aligned with its operational goals. This level of control is vital in a rapidly evolving industry, where the ability to quickly respond to changes can set a company apart from the competition.
The partnership between Electric Era and Payroc exemplifies a forward-thinking approach to payment processing in the EV charging industry. By leveraging Payroc's reliable processing platform and offline payment capabilities, flexible integration options, and advanced verticalized solutions, Electric Era ensures uninterrupted service and a superior payment experience for its customers. This collaboration not only enhances operational efficiency but also positions Electric Era at the forefront of the transportation electrification movement, ready to meet the demands of a rapidly evolving market.
"Working with Payroc has provided Electric Era with the capability and flexibility to support payment processing on its terms with more reliable hardware and software products. Critical metrics like uptime are industry-leading as a result of this partnership, and this will play a pivotal role in the electrification of critical transportation infrastructure throughout the country."
Hasitha Dharmasiri
Electric Era Technologies