Since 1936, this national tire franchise has been a one-stop-shop delivering commercial and retail automotive services, new tires, retreading and specified wholesale applications to millions of satisfied customers. The company has 50 locations across 15 states. Built on a reputation of quality service and branded products at a fair price, the company provides state-of-the-art service to customers for all their vehicle and tire needs.
This franchise company – a Payroc customer since 2004 – wanted to explore whether surcharging made sense for their business. Would it be feasible for locations to add a credit card processing fee to the final price their customers pay?
Working with Payroc’s RewardPay program, the company decided to do a test run in two stores, implementing Ingenico Desk 3500 payment terminals enabled with RewardPay Choice or ConsumerChoice. The results were almost immediate: The test stores saw $5,000 in savings per month, with little pushback from customers. The company approved the implementation of 65 additional terminals across their locations.
RewardPay is now generating upwards of six-figure savings yearly. Store managers have the flexibility to adjust the surcharges to ensure the profitability of their locations and keep costs down. And the new equipment has proven to be highly reliable with very little downtime. All of this has led to an improvement in overall reporting from stores, which contributes to better corporate control over its national operations.