--- title: How to Find the Right Sponsor for Your Event description: Slow months in retail can sneak up on you, and you may find yourself trying to upsell every customer that walks in the door. At times, you simply do not have enough customers visiting to make your sales goal. If you plan ahead, you will be successful in overcoming low foot traffic. image: https://blog.payroc.com/hubfs/retail-unsplash-1068x801-9905c03.png --- [Skip to Content](https://blog.payroc.com/how-to-avoid-slow-sales-months-in-6-easy-steps#main-content) ![USA - Current Region](https://payroc.com/wp-content/themes/payroc/assets/us-flag.svg) US - [![USA flag](https://payroc.com/wp-content/themes/payroc/assets/us-flag.svg) United States](https://payroc.com/) - [![Canada flag](https://payroc.com/wp-content/themes/payroc/assets/ca-flag.svg) Canada](https://payroc.com/en_ca/) [EN](https://payroc.com/en_ca/?utm_content=language-button) [FR](https://payroc.com/fr/?utm_content=language-button) - [![United Kingdom flag](https://payroc.com/wp-content/themes/payroc/assets/uk-flag.svg) United Kingdom](https://uk.payroc.com/) - [![Puerto Rico flag](https://payroc.com/wp-content/themes/payroc/assets/pr-flag.svg) Puerto Rico](https://dynamicspayments.com/) Partner‑Driven. People‑Powered. Global‑Simplified. [![Payroc - Homepage](https://blog.payroc.com/hs-fs/hubfs/payroc-logo-black.png?width=77&height=59&name=payroc-logo-black.png "Payroc - Homepage")](https://payroc.com/) Search - Sign in Back Gateways [Payroc Gateway](https://payments.payroc.com/merchant/selfcare/) [IBX](https://gateway.ibxpays.com/vt/login.aspx) [Worldnet](https://payments.worldnettps.com/merchant/selfcare/) [Caledon](https://dashboard.caledoncard.com) [iTransact for Agents](https://gateway.itransact.com/h/cp/user_sessions/landing) [iTransact for Merchants](https://gateway.itransact.com/h/cp/user_sessions/landing) [Third-party Gateways](https://payroc.com/third-party-gateways/) Systems [Payroc Insights](https://payroc.partnerengage.com/Account/Login) [Roc Services](https://services.rocpos.com/) [Roc Terminal+](https://terminalplus.rocpos.com/) [Sales Portal](https://sales.payroc.com/Login.aspx) [MSPWare](https://nxgen.mspware.com/Beta#/Login) [Third-party Systems](https://payroc.com/third-party-systems/) - [Contact us](https://payroc.com/contacts/) Menu - Platform Back Move Money [Payment Processing Power every payment journey](https://payroc.com/payment-processing-services/) [Omnicommerce Gateway Process securely, everywhere](https://payroc.com/solutions/gateway/) [Pricing Programs Cut processing costs](https://payroc.com/payment-processing-options/) [Global Payment Orchestration Optimize payments wherever you sell](https://payroc.com/solutions/payment-orchestration/) Run the Business [Payroc Capital Access fast, flexible funding](https://payroc.com/merchant-financing-solutions/) [Invoicing & Billing Simplify billing and accelerate cash flow](https://payroc.com/invoicing-and-billing/) [Point-of-Sale Systems Find the right POS solution](https://payroc.com/point-of-sale-systems/) [Giving & Donations Accept donations, run campaigns](https://payroc.com/donations-and-giving/) [Data & Analytics Access and understand payment data](https://payroc.com/payment-analytics/) Integrate & Build [Integrated Payments Get more from embedded payments](https://payroc.com/integrated-payments/) [Integration Essentials Add payments fast with prebuilt tools](https://payroc.com/solutions/prebuilt-integrated-payment-solution-for-saas/) [Payroc Cloud Integrate POS devices via the cloud](https://payroc.com/solutions/cloud/) [Full Stack Choose tools to build your way](https://docs.payroc.com/solutions#full-stack) [Developer Experience Simplify your integration path](https://payroc.com/solutions/developer-experience/) [Direct ERP Integrations Connect payments to ERP systems](https://www.bluesnap.com/partners/?_partner_category=erp-crm) - Who We Serve Back Partner With Us [Software Providers Upgrade your payments partnership](https://payroc.com/industries/saas-vendors/) [ISOs & Agents Help merchants grow while earning more](https://payroc.com/industries/sales-partners-agent/) [Financial Institutions Drive commercial growth with merchant services](https://payroc.com/industries/financial-institutions/) [Referral Partners Earn residual income from referrals](https://payroc.com/industries/referral-partners/) Process With Us [Small & Midsize Businesses Accept payments, manage business easily](https://payroc.com/industries/merchants/) [Enterprise Streamline complexity, optimize profits](https://payroc.com/enterprise-payments/) Build With Us [Developer Experience Simplify your integration path](https://payroc.com/solutions/developer-experience/) - Who We Are Back [About Us Get to know Payroc](https://payroc.com/about-us/) [Events Connect with us on the road](https://payroc.com/events/) [Careers Join our award-winning team](https://payroc.com/about-us/careers/) [Our Community See our community involvement](https://payroc.com/about-us/our-community/) [Our Team Get to know our leadership](https://payroc.com/about-us/our-team/) - Resources Back Learn [Blog & Insights Read industry insights](https://blog.payroc.com/) [Case Studies See how businesses grow with us](https://payroc.com/case-studies/) [Product Updates Stay up to date on launches](https://payroc.com/product-updates/) [Feature Log Explore product enhancements](https://payroc.com/feature-log/) [News & Press Explore news and announcements](https://payroc.com/about-us/awards-and-press/) Support [Support Center Get answers to your questions](https://support.payroc.com/) [Security & Compliance Explore and access trust resources](https://payroc.com/security-and-compliance/) - Developers Back [Developer Portal Access sandbox and API keys](https://developers.payroc.com/) [Payroc.ai Get insights from Payroc developers](https://payroc.ai/) [Developer Docs Explore guides and AI skills](https://docs.payroc.com/) [Back to Blog](https://blog.payroc.com) # How to Avoid Slow Sales Months in 6 Easy Steps Posted on Apr 13, 2018 By [Avery Sorenson](https://blog.payroc.com/author/avery-sorenson) - [**Nonprofit**](https://blog.payroc.com/tag/nonprofit) - [**Digital Giving**](https://blog.payroc.com/tag/digital-giving) ![How to Find the Right Sponsor for Your Event](https://blog.payroc.com/hubfs/retail-unsplash-1068x801-9905c03.png) Share this: - - - Slow months in retail can sneak up on you, and you may find yourself trying to upsell every customer that walks in the door. At times, you simply do not have enough customers visiting to make your sales goal. Oftentimes, the slower months tend to show up as a pattern year over year. In order to avoid a slow sales month, you first need to [identify and measure](https://blog.hubspot.com/sales/sales-metrics?__hstc=3583151.2b9925b7e327436078885e9a2d2d04b4.1645635126103.1645635126103.1645635126103.1&__hssc=3583151.220.1645635126103&__hsfp=2406870324) which sales months are typically slow. Summer months tend to be slow for a lot of retailers since summer is book-ended by two large shopping holidays, with very few shopping sprees in between. Once you have identified your slow sales months, you should take the necessary steps to help drive revenue. If you plan ahead, you will be successful in overcoming low foot traffic. If you wait until the slow time has already begun, your action plan may take too long to execute effectively. In the months that you are left with very few customers walking into your store, you have two solutions to drive your revenue: *encourage foot traffic in your store and increase your e-commerce sale*s. Using both solutions *together* will ensure that you can meet your revenue targets. Here are 6 outlined techniques that can be used for increasing foot traffic and e-commerce sales: 1. **Host an event.** Plenty of charitable organizations frequently look for new and free places to meet for an event. By offering your space free of cost, you immediately open up the possibility for potential customers to make purchases. When searching for charitable organizations, keep in mind your target audience and the groups they may be affiliated with. 2. **Host a VIP Customers Party.** Keep your doors open a tad late one night and invite some of your favorite customers for a closed shopping party. When you pay special attention to your biggest supporters, they will be appreciative. With the law of reciprocity, they are most likely to make a purchase or two. 3. **Raffle off a Shopping Party.** When you have customers in the store, ask them to enter a drawing for a closed-door party for them and five of their closest friends. Offer the group a discount and make them feel extra special by closing the store just for their party! 4. **Set up your e-Commerce page.** During slow months, some of your biggest customers may be out of town, so it is important that your customers have a way to shop online while they are away. Make sure that you have an e-commerce page readily available to your customers. Your top customers may already follow your social media accounts, but they are more likely to make a purchase if they can make a quick purchase from their phone instead of calling in a purchase. For this reason, it is also important to have mobile e-commerce accessible to customers while they’re on the go. 5. **Integrate your e-commerce page with social media.** Offer an e-commerce platform that integrates into your Facebook account. When you have customers in the store, offer them an incentive to like your Facebook page. As you add new products to your e-commerce platform, your new followers will see them on their feed and are more likely to make an impulse purchase. 6. **Mimic the sales from your store to your online store.** By having effective discounts that drive sales both online and in your store, you are able to reach a wider customer base. You can even use your platform to push some of the seasonal items that are not moving as fast by offering free shipping during your slow period. Of course, there are plenty of ways to drive revenue; these are just a few ways that are inexpensive to execute and would not require an entire team to accomplish. As we head into summer, keep a few of these ideas handy to keep the customers shopping! ## Get started with Payroc No matter where you are in your payments journey—whether you're a merchant, agent, referral partner, or software developer—we're here to help. [Contact us](https://payroc.com/contacts/) Platform Move Money - [Payment Processing](https://payroc.com/payment-processing-services/) - [Omnicommerce Gateway](https://payroc.com/solutions/gateway/) - [Pricing Programs](https://payroc.com/payment-processing-options/) - [Global Payment Orchestration](https://payroc.com/solutions/payment-orchestration/) Run the Business - [Payroc Capital](https://payroc.com/merchant-financing-solutions/) - [Invoicing & Billing](https://payroc.com/invoicing-and-billing/) - [Point-of-Sale Systems](https://payroc.com/point-of-sale-systems/) - [Giving & Donations](https://payroc.com/donations-and-giving/) - [Data & Analytics](https://payroc.com/payment-analytics/) Integrate & Build - [Integrated Payments](https://payroc.com/integrated-payments/) - [Integration Essentials](https://payroc.com/solutions/prebuilt-integrated-payment-solution-for-saas/) - [Payroc Cloud](https://payroc.com/solutions/cloud/) - [Full Stack](https://docs.payroc.com/solutions#full-stack) - [Developer Experience](https://payroc.com/solutions/developer-experience/) - [Direct ERP Integrations](https://www.bluesnap.com/partners/?_partner_category=erp-crm) Who We Serve Partner With Us - [Software Providers](https://payroc.com/industries/saas-vendors/) - [ISOs & Agents](https://payroc.com/industries/sales-partners-agent/) - [Financial Institutions](https://payroc.com/industries/financial-institutions/) - [Referral Partners](https://payroc.com/industries/referral-partners/) Process With Us - [Small & Midsize Businesses](https://payroc.com/industries/merchants/) - [Enterprise](https://payroc.com/enterprise-payments/) Build With Us - [Developer Experience](https://payroc.com/solutions/developer-experience/) Developers - [Developer Portal](https://developers.payroc.com/) - [Payroc.ai](https://payroc.ai/) - [Developer Docs](https://docs.payroc.com/) Who We Are - [About Us](https://payroc.com/about-us/) - [Events](https://payroc.com/events/) - [Careers](https://payroc.com/about-us/careers/) - [Our Community](https://payroc.com/about-us/our-community/) - [Our Team](https://payroc.com/about-us/our-team/) Resources Learn - [Blog & Insights](https://blog.payroc.com/) - [Case Studies](https://payroc.com/case-studies/) - [Product Updates](https://payroc.com/product-updates/) - [Feature Log](https://payroc.com/feature-log/) - [News & Press](https://payroc.com/about-us/awards-and-press/) Support - [Support Center](https://support.payroc.com/) - [Security & Compliance](https://payroc.com/security-and-compliance/) --- **System status** All systems operational Payroc WorldAccess, LLC or its subsidiaries (“Payroc”) is a registered Independent Sales Organization (ISO) of Fifth Third Bank, N.A., Cincinnati, OH, Peoples Trust Company, Vancouver, BC, Canada, PNC Bank, N.A., Pittsburgh, PA, Wells Fargo Bank, N.A., Concord, CA, Wells Fargo Bank, N.A., Canadian Branch, Toronto, ON, Canada, Citizens Bank, N.A., Providence, RI, Merrick Bank Corporation, South Jordan, UT, Woodforest National Bank, The Woodlands, TX and KeyBank, N.A., Cleveland, OH. Payroc is a registered Encryption Support Organization (ESO), Payment Facilitator (PF), Third-Party Servicer (TPS), Merchant Service Provider (MSP), and a Third-Party Agent (TPA) of Fifth Third Bank, N.A., Cincinnati, OH. - - - - [![Payroc BBB Business Review](https://payroc.com/wp-content/uploads/2026/05/bbb-accredited-business.png)](https://www.bbb.org/us/il/tinley-park/profile/payment-processing-services/payroc-0654-90002110/#sealclick) Copyright © 2026 Payroc WorldAccess, LLC - [Legal](https://payroc.com/legal/) - [Accessibility Statement](https://payroc.com/accessibility-statement/) - [Reviews](https://payroc.com/reviews/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Avery Sorenson", "url" : "https://blog.payroc.com/author/avery-sorenson" }, "dateModified" : "2025-08-04T14:00:02.522Z", "datePublished" : "2018-04-13T16:44:00.000Z", "headline" : "How to Find the Right Sponsor for Your Event", "image" : [ "https://blog.payroc.com/hubfs/retail-unsplash-1068x801-9905c03.png" ], "mainEntityOfPage" : { "@id" : "https://blog.payroc.com/how-to-avoid-slow-sales-months-in-6-easy-steps", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.payroc.com/hubfs/payroc-logo-navy-1.png" }, "name" : "Payroc" } } ```