United States
John Barrett, Executive Vice President, ISO/Agent Sales at Payroc, has spent over two decades building a career on connections, strategy, and innovative solutions. John’s extensive experience includes leading both direct and indirect sales organizations to drive merchant services growth across global markets. His journey from managing agent programs to leading Payroc’s sales efforts is a testament to his industry expertise and Payroc’s commitment to empowering agents to thrive in a competitive environment.
When NXGEN merged with Payroc in 2019, John seamlessly transitioned from President of NXGEN into a senior leadership role, embracing Payroc’s culture of innovation and collaboration. Today, he focuses on recruiting and empowering sales offices to succeed in an ever-evolving industry, leveraging his people-first mindset and exceptional ability to build strategic partnerships.
Cracking the Auto Repair Market: Payroc's Strategic Success
One of Payroc’s most notable sales triumphs came from its collaboration with a prominent software provider serving the auto repair and parts industry. This case exemplifies the power of integration and adaptability.
Problem: Lack of Integration and Surcharge Options
The software provider had a longstanding relationship with another payment processor, but their solution fell short in two critical areas: integration capabilities and surcharging options. These gaps limited their ability to provide seamless, efficient services to auto repair merchants, creating inefficiencies and missed opportunities for value.
Solution: Tailored Integration and Strategic Surcharging
John and the Payroc team identified these challenges and crafted a targeted strategy:
- Advanced Integrations — Payroc leveraged its robust terminal and e-commerce integration capabilities, aligning seamlessly with the software provider’s platform.
- Surcharge Solutions — Payroc introduced a surcharge model tailored for auto repair shops, addressing their unique cost-saving needs.
Outcome: Driving Growth in a New Vertical
Despite a price advantage with their previous processor, the software provider transitioned a significant portion of their business to Payroc, prioritizing the value-added benefits of integration and surcharging. Today, this collaboration is a cornerstone of Payroc’s expanding footprint in the auto industry, with new ISV partners being onboarded to drive further growth.
Lessons From the Field: Agility, Support, and Technology
John’s insights demonstrate that Payroc’s sales success isn’t just about closing deals — it’s about solving problems and creating lasting value for partners. By addressing common pain points like lack of responsive support and challenges with integrated payments, Payroc sets itself apart in the market.
Responsive Support That Makes a Difference
Payroc’s direct-access model connects agents and partners to specialized teams — like marketing support and integration experts — without middlemen, ensuring faster resolutions and fostering trust.
As John puts it:
“We view our agents, partners, and sales partners as our primary customers. Their success is our success, and everything we do is focused on helping them achieve it.”
Leading With Technology
Payroc equips agents with scalable, innovative solutions through robust API integrations and its full-service acquiring platform. This enables them to adapt to merchants’ evolving needs in a tech-driven landscape.
John’s Key Takeaways: Building Your Sales Success
Whether you’re an agent exploring new partnerships or a business looking for inspiration, these lessons from John can guide your sales strategy:
- Tailor Solutions to Customer Needs: Understand your customers’ unique challenges and align your offerings accordingly.
- Invest in Strong Support Systems: Ensure your team and partners have the resources they need to succeed.
- Embrace Technology: Stay ahead of industry trends by adopting scalable, tech-driven solutions.
Ready to Join the Payroc Family?
Payroc’s culture of collaboration, innovation, and support makes it the ideal partner for agents and businesses looking to thrive in the payments space. Start your journey with Payroc today, and see the difference a people-first approach can make.
