--- title: "Empowering Agents: Insights from John Barrett's Success" description: Discover how Payroc drives sales success with tailored solutions and partnerships, like their game-changing collaboration with 360 Payments in the auto industry. image: https://blog.payroc.com/hubfs/John%20Barrett%20EVP%20ISOAgent%20Sales%20(1).png --- [Skip to Content](https://blog.payroc.com/inspiring-sales-success-strategies#main-content) ![USA flag](https://payroc.com/wp-content/themes/payroc/assets/us-flag.svg) United States - [![USA flag](https://payroc.com/wp-content/themes/payroc/assets/us-flag.svg) United States](https://blog.payroc.com/) - [![Canada flag](https://payroc.com/wp-content/themes/payroc/assets/ca-flag.svg) Canada](https://payroc.com/en_ca/) [EN](https://payroc.com/en_ca/?utm_content=language-button) [FR](https://payroc.com/fr/?utm_content=language-button) - [![United Kingdom flag](https://payroc.com/wp-content/themes/payroc/assets/uk-flag.svg) United Kingdom](https://uk.payroc.com/) - 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[Developers](https://docs.payroc.com/welcome) - Sign in Back Gateways [Payroc Gateway](https://payments.payroc.com/merchant/selfcare/) [IBX](https://gateway.ibxpays.com/vt/login.aspx) [Worldnet](https://payments.worldnettps.com/merchant/selfcare/) [Caledon](https://dashboard.caledoncard.com) [iTransact for Agents](https://gateway.itransact.com/h/cp/user_sessions/landing) [iTransact for Merchants](https://gateway.itransact.com/h/cp/user_sessions/landing) [Third-party Gateways](https://payroc.com/third-party-gateways/) Systems [Payroc Insights](https://payroc.partnerengage.com/Account/Login) [Roc Services](https://services.rocpos.com/) [Roc Terminal+](https://terminalplus.rocpos.com/) [Sales Portal](https://sales.payroc.com/Login.aspx) [MSPWare](https://nxgen.mspware.com/Beta#/Login) [Third-party Systems](https://payroc.com/third-party-systems/) - [Contact us](https://payroc.com/contacts/) [Back to Blog](https://blog.payroc.com) # Empowering Agents to Win: Insights from Industry Leader, John Barrett Posted on Mar 21, 2025 By [John Barrett](https://blog.payroc.com/author/john-barrett) - [**Sales Playbook**](https://blog.payroc.com/tag/sales-playbook) - [**ISO/Agent**](https://blog.payroc.com/tag/iso-agent) - [**Payment Sales**](https://blog.payroc.com/tag/payment-sales) ![Empowering Agents: Insights from John Barrett's Success](https://blog.payroc.com/hubfs/John%20Barrett%20EVP%20ISOAgent%20Sales%20(1).png) Share this: - - - John Barrett, Executive Vice President, ISO/Agent Sales at Payroc, has spent over two decades building a career on connections, strategy, and innovative solutions. John’s extensive experience includes leading both direct and indirect sales organizations to drive merchant services growth across global markets. His journey from managing agent programs to leading Payroc’s sales efforts is a testament to his industry expertise and Payroc’s commitment to empowering agents to thrive in a competitive environment.  When NXGEN merged with Payroc in 2019, John seamlessly transitioned from President of NXGEN into a senior leadership role, embracing Payroc’s culture of innovation and collaboration. Today, he focuses on recruiting and empowering sales offices to succeed in an ever-evolving industry, leveraging his people-first mindset and exceptional ability to build strategic partnerships.  ### **Cracking the Auto Repair Market: Payroc's Strategic Success** One of Payroc’s most notable sales triumphs came from its collaboration with a prominent software provider serving the auto repair and parts industry. This case exemplifies the power of integration and adaptability.  #### **Problem: Lack of Integration and Surcharge Options** The software provider had a longstanding relationship with another payment processor, but their solution fell short in two critical areas: integration capabilities and surcharging options. These gaps limited their ability to provide seamless, efficient services to auto repair merchants, creating inefficiencies and missed opportunities for value.  #### Solution: Tailored Integration and Strategic Surcharging ![sales-success-stories](https://blog.payroc.com/hs-fs/hubfs/blog/sales-success-stories.jpg?width=396&height=297&name=sales-success-stories.jpg) John and the Payroc team identified these challenges and crafted a targeted strategy:  - **Advanced Integrations** — Payroc leveraged its robust terminal and e-commerce integration capabilities, aligning seamlessly with the software provider’s platform. - **Surcharge Solutions** — Payroc introduced a surcharge model tailored for auto repair shops, addressing their unique cost-saving needs. #### **Outcome: Driving Growth in a New Vertical** Despite a price advantage with their previous processor, the software provider transitioned a significant portion of their business to Payroc, prioritizing the value-added benefits of integration and surcharging. Today, this collaboration is a cornerstone of Payroc’s expanding footprint in the auto industry, with new ISV partners being onboarded to drive further growth.  ## **Lessons From the Field: Agility, Support, and Technology** John’s insights demonstrate that Payroc’s sales success isn’t just about closing deals — it’s about solving problems and creating lasting value for partners. By addressing common pain points like lack of responsive support and challenges with integrated payments, Payroc sets itself apart in the market.  #### **Responsive Support That Makes a Difference** Payroc’s direct-access model connects agents and partners to specialized teams — like marketing support and integration experts — without middlemen, ensuring faster resolutions and fostering trust.  As John puts it:  *“We view our agents, partners, and sales partners as our primary customers. Their success is our success, and everything we do is focused on helping them achieve it.”*    #### **Leading With Technology** Payroc equips agents with scalable, innovative solutions through robust API integrations and its full-service acquiring platform. This enables them to adapt to merchants’ evolving needs in a tech-driven landscape.  ## **John’s Key Takeaways: Building Your Sales Success** Whether you’re an agent exploring new partnerships or a business looking for inspiration, these lessons from John can guide your sales strategy:  - **Tailor Solutions to Customer Needs:** Understand your customers’ unique challenges and align your offerings accordingly. - **Invest in Strong Support Systems:** Ensure your team and partners have the resources they need to succeed. - **Embrace Technology:** Stay ahead of industry trends by adopting scalable, tech-driven solutions. ## Ready to Join the Payroc Family? Payroc’s culture of collaboration, innovation, and support makes it the ideal partner for agents and businesses looking to thrive in the payments space. Start your journey with Payroc today, and see the difference a people-first approach can make. [![Get in touch](https://no-cache.hubspot.com/cta/default/2238251/2734d632-493c-43db-8931-bdcca26a9216.png)](https://cta-redirect.hubspot.com/cta/redirect/2238251/2734d632-493c-43db-8931-bdcca26a9216) ## Get started with Payroc No matter where you are in your payments journey—whether you're a merchant, agent, referral partner, or software developer—we're here to help. 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Payroc is a registered Encryption Support Organization (ESO), Payment Facilitator (PF), Third-Party Servicer (TPS), Merchant Service Provider (MSP), and a Third-Party Agent (TPA) of Fifth Third Bank, N.A., Cincinnati, OH. - - - - [![Payroc BBB Business Review](https://payroc.com/wp-content/uploads/2026/05/bbb-accredited-business.png)](https://www.bbb.org/us/il/tinley-park/profile/payment-processing-services/payroc-0654-90002110/#sealclick) Copyright © 2026 Payroc WorldAccess, LLC - [Legal](https://payroc.com/legal/) - [Accessibility Statement](https://payroc.com/accessibility-statement/) - [Reviews](https://payroc.com/reviews/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "John Barrett", "url" : "https://blog.payroc.com/author/john-barrett" }, "dateModified" : "2025-08-01T18:26:29.405Z", "datePublished" : "2025-03-21T23:41:48.000Z", "headline" : "Empowering Agents: Insights from John Barrett's Success", "image" : [ "https://blog.payroc.com/hubfs/John%20Barrett%20EVP%20ISOAgent%20Sales%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://blog.payroc.com/inspiring-sales-success-strategies", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.payroc.com/hubfs/payroc-logo-navy-1.png" }, "name" : "Payroc" } } ```