Payscape recently hosted a fintech webinar on how nonprofit organizations can collect more donations during the holiday season, and now the slides are available for all! The presentation was hosted by Juan A McGruder, SVP & Chief Development Officer at Juninor Achievement of Georgia, and Robert Callahan, Senior Product Manager at Payscape. Both of our speakers have vast experience working with nonprofit organizations.
The presentation included:
- Donation gathering best practices
- How to leverage web, social media, & email tactics via paid & organic methods
- Allocating efforts: Finding a healthy balance between organizational promotion & donation campaigning
- How to remarket to past donors
- Completing the funnel: Transforming volunteers & advocates into donors
- Tips for enhancing your over-all donation efforts & goals
Some "tweetable" tidbits from the presentation:
- 12% of annual donations occur on the last 3 days of the year
- 31% of annual donation occur in the month of December
- Donations made on #GivingTuesday rose 148% from 2013
- In 2015, PayPal processed $48MM in online donations
- 22% of online donations were made from a mobile device on #GivingTuesday
- Of those that use #crowdfunding, 82% are female and 18% are male
- Of those that use #crowdfunding, average income is over $50,000!
- For every 1,000 website visitors, a nonprofit raises $612
- The average, one-time gift to a nonprofit is $82
- Email marketing results in 1/3 of online fundraising revenue
- Organizations can see a 50% increase in donations via direct mail
- When choosing a donations software, consider your volume, functional needs and demographics
- When it comes to donations, millennials donate most to youth development causes
- Gen X donates more frequently than any other generation
