--- title: "Making a Difference: The Linda Rossetti Story" description: Payroc's Diversity & Inclusion Committee sat down with Linda Rossetti, EVP of Strategic Initiatives to discuss her journey as a pioneer in payments. image: https://blog.payroc.com/hubfs/Full-Payfac-integrated-payments-software--1068x801-f29a777.png --- [Skip to Content](https://blog.payroc.com/payroc-interview-linda-rossetti#main-content) ![USA flag](https://payroc.com/wp-content/themes/payroc/assets/us-flag.svg) United States - [![USA flag](https://payroc.com/wp-content/themes/payroc/assets/us-flag.svg) United States](https://blog.payroc.com/) - [![Canada flag](https://payroc.com/wp-content/themes/payroc/assets/ca-flag.svg) Canada](https://payroc.com/en_ca/) [EN](https://payroc.com/en_ca/?utm_content=language-button) [FR](https://payroc.com/fr/?utm_content=language-button) - [![United Kingdom flag](https://payroc.com/wp-content/themes/payroc/assets/uk-flag.svg) United Kingdom](https://uk.payroc.com/) - [![Puerto Rico flag](https://payroc.com/wp-content/themes/payroc/assets/pr-flag.svg) Puerto Rico](https://dynamicspayments.com/) [Payroc Launches AI-Powered Platform to Help Software Developers Simplify Payment Integrations](https://www.businesswire.com/news/home/20261006949847/en/Payroc-Launches-AI-Powered-Platform-to-Help-Software-Developers-Simplify-Payment-Integrations) [![Payroc - Homepage](https://blog.payroc.com/hs-fs/hubfs/payroc-logo-black.png?width=77&height=59&name=payroc-logo-black.png "Payroc - Homepage")](https://payroc.com/) - Sign in Back Gateways [Payroc Gateway](https://payments.payroc.com/merchant/selfcare/) [IBX](https://gateway.ibxpays.com/vt/login.aspx) [Worldnet](https://payments.worldnettps.com/merchant/selfcare/) [Caledon](https://dashboard.caledoncard.com) [iTransact for Agents](https://gateway.itransact.com/h/cp/user_sessions/landing) [iTransact for Merchants](https://gateway.itransact.com/h/cp/user_sessions/landing) [Third-party Gateways](https://payroc.com/third-party-gateways/) Systems [Payroc Insights](https://payroc.partnerengage.com/Account/Login) [Roc Services](https://services.rocpos.com/) [Roc Terminal+](https://terminalplus.rocpos.com/) [Sales Portal](https://sales.payroc.com/Login.aspx) [MSPWare](https://nxgen.mspware.com/Beta#/Login) [Third-party Systems](https://payroc.com/third-party-systems/) - [Contact us](https://payroc.com/contacts/) Menu - Solutions Back Payments [![Icon for Gateway](https://payroc.com/wp-content/uploads/2025/05/Gateway.svg) Gateway Process securely, everywhere](https://payroc.com/solutions/gateway/) [![Icon for Virtual Terminal](https://payroc.com/wp-content/uploads/2025/05/PayByVT.svg) Virtual Terminal Complete transactions via browser](https://payroc.com/solutions/gateway-old/virtual-terminal/) [![Icon for ACH](https://payroc.com/wp-content/uploads/2025/05/PayByBank.svg) ACH Accept bank transfers](https://payroc.com/solutions/gateway-old/ach/) [![Icon for Payroc Cloud](https://payroc.com/wp-content/uploads/2025/05/PayByCloud.svg) Payroc Cloud Integrate POS devices via the cloud](https://payroc.com/solutions/cloud/) [![Icon for Payment Links](https://payroc.com/wp-content/uploads/2025/05/PayByLink.svg) Payment Links Collect payments via shareable links](https://payroc.com/solutions/paymentlinks/) [![Icon for Pricing Programs](https://payroc.com/wp-content/uploads/2025/05/Pricing-Programs.svg) Pricing Programs Cut processing costs](https://payroc.com/solutions/pricing-programs/) [![Icon for Roc Giving](https://payroc.com/wp-content/uploads/2025/05/Roc-Giving.svg) Roc Giving Accept donations, run campaigns](https://payroc.com/solutions/roc-giving/) [![Icon for Global Payment Orchestration](https://payroc.com/wp-content/uploads/2026/04/payment-orchestration.svg) Global Payment Orchestration Optimize payments wherever you sell](https://payroc.com/solutions/payment-orchestration/) [![Icon for Invoicing and Billing](https://payroc.com/wp-content/uploads/2026/04/invoicing.svg) Invoicing and Billing Automate your AR workflow](https://payroc.com/solutions/invoicing-and-billing/) Point of Sale [![Icon for Roc Services](https://payroc.com/wp-content/uploads/2025/05/Roc-Services.svg) Roc Services Schedule jobs, send invoices](https://payroc.com/solutions/roc-services/) [![Icon for Roc Terminal+](https://payroc.com/wp-content/uploads/2025/05/Terminal-Plus.svg) Roc Terminal+ Run your business anywhere](https://payroc.com/solutions/roc-terminal/) [![Icon for Terminals](https://payroc.com/wp-content/uploads/2025/05/Terminals.svg) Terminals Find the right device](https://payroc.com/solutions/payment-devices/) [![Icon for Bodega Ai](https://payroc.com/wp-content/uploads/2026/04/bodega-ai.svg) Bodega Ai Simplify independent retail](https://payroc.com/solutions/bodega-ai/) Developers ###### [![Icon for Developer Experience](https://payroc.com/wp-content/uploads/2025/05/developer-docs-icon.svg) Developer Experience Simplify your integration path](https://payroc.com/solutions/developer-experience/) [![Icon for APIs](https://payroc.com/wp-content/uploads/2025/05/APIs.svg) APIs Integrate payments with Payroc APIs](https://payroc.com/solutions/apis/) [![Icon for Integration Essentials](https://payroc.com/wp-content/uploads/2026/05/integration-essentials.svg) Integration Essentials Add payments fast with prebuilt tools](https://payroc.com/solutions/prebuilt-integrated-payment-solution-for-saas/) [![Icon for Payments](https://payroc.com/wp-content/uploads/2025/05/PayByCloud.svg) Payments Accept and process transactions](https://payroc.com/solutions/payments-api/) [![Icon for Boarding](https://payroc.com/wp-content/uploads/2025/05/Boarding.svg) Boarding Onboard merchants easily](https://payroc.com/solutions/boarding/) [![Icon for Funding](https://payroc.com/wp-content/uploads/2025/05/Funding.svg) Funding Manage deposits and payouts, fast](https://payroc.com/solutions/funding/) [![Icon for Reporting](https://payroc.com/wp-content/uploads/2025/05/Reporting.svg) Reporting Access real-time payment data](https://payroc.com/solutions/reporting/) - Who We Serve Back [![Icon for ISVs/SaaS Providers](https://payroc.com/wp-content/uploads/2025/05/isvs-saas-providers-alt.svg) ISVs/SaaS Providers Integrate payments to drive growth](https://payroc.com/industries/saas-vendors/) [![Icon for Payments-as-a-Service (PaaS)](https://payroc.com/wp-content/uploads/2025/05/saas-paas.svg) Payments-as-a-Service (PaaS) Keep your existing payment relationships](https://payroc.com/industries/payroc-path/) [![Icon for Unattended](https://payroc.com/wp-content/uploads/2025/05/unattended.svg) Unattended Power self-service payments](https://payroc.com/industries/unattended/) [![Icon for Sales Partners](https://payroc.com/wp-content/uploads/2025/05/sales-partners.svg) Sales Partners Help merchants grow while earning more](https://payroc.com/industries/sales-partners-agent/) [![Icon for Referral Partners](https://payroc.com/wp-content/uploads/2025/05/referral-partners-alt.svg) Referral Partners Earn residual income from referrals](https://payroc.com/industries/referral-partners/) [![Icon for Merchants](https://payroc.com/wp-content/uploads/2025/05/merchants-alt.svg) Merchants Accept payments, manage business easily](https://payroc.com/industries/merchants/) [![Icon for Financial Institutions](https://payroc.com/wp-content/uploads/2026/04/financial-institutions-alt.svg) Financial Institutions Drive commercial growth with merchant services](https://payroc.com/industries/financial-institutions/) - Resources Back Learn [![Icon for Awards and Press](https://payroc.com/wp-content/uploads/2025/05/awards-and-press.svg) Awards and Press Check out our industry recognition](https://payroc.com/about/awards-and-press/) [![Icon for Blog](https://payroc.com/wp-content/uploads/2025/05/blog.svg) Blog Read industry insights](https://blog.payroc.com/) [![Icon for Case Studies](https://payroc.com/wp-content/uploads/2025/05/case-studies.svg) Case Studies See how businesses grow with us](https://payroc.com/case-studies/) [![Icon for Product Updates](https://payroc.com/wp-content/uploads/2025/09/product-updates.svg) Product Updates Stay up to date on launches](https://payroc.com/product-updates/) [![Icon for Feature Log](https://payroc.com/wp-content/uploads/2025/09/feature-log.svg) Feature Log Explore product enhancements](https://payroc.com/feature-log/) [![Icon for Company History](https://payroc.com/wp-content/uploads/2025/09/history.svg) Company History Discover how Payroc started](https://payroc.com/about/company-history/) [![Icon for Our Community](https://payroc.com/wp-content/uploads/2025/09/community.svg) Our Community See our community involvement](https://payroc.com/about/our-community/) [![Icon for Our Team](https://payroc.com/wp-content/uploads/2025/09/team.svg) Our Team Get to know our leadership](https://payroc.com/about/our-team/) Join Us [![Icon for Events](https://payroc.com/wp-content/uploads/2025/05/events.svg) Events Connect with us on the road](https://payroc.com/events/) [![Icon for Careers](https://payroc.com/wp-content/uploads/2025/05/careers.svg) Careers Join our award-winning team](https://payroc.com/about/careers/) Help [![Icon for Support Hub](https://payroc.com/wp-content/uploads/2025/05/support-hub.svg) Support Hub Get answers to your questions](https://support.payroc.com/) - Developers Back [![Icon for Payroc.ai](https://payroc.com/wp-content/uploads/2026/10/payroc-ai.svg) Payroc.ai Get insights from Payroc developers](https://payroc.ai/) [![Icon for Developer Docs](https://payroc.com/wp-content/uploads/2026/10/developer-docs.svg) Developer Docs Explore guides and AI skills](https://docs.payroc.com/) [![Icon for Developer Portal](https://payroc.com/wp-content/uploads/2026/10/developer-portal.svg) Developer Portal Access sandbox and API keys](https://developers.payroc.com/) - Sign in Back Gateways [Payroc Gateway](https://payments.payroc.com/merchant/selfcare/) [IBX](https://gateway.ibxpays.com/vt/login.aspx) [Worldnet](https://payments.worldnettps.com/merchant/selfcare/) [Caledon](https://dashboard.caledoncard.com) [iTransact for Agents](https://gateway.itransact.com/h/cp/user_sessions/landing) [iTransact for Merchants](https://gateway.itransact.com/h/cp/user_sessions/landing) [Third-party Gateways](https://payroc.com/third-party-gateways/) Systems [Payroc Insights](https://payroc.partnerengage.com/Account/Login) [Roc Services](https://services.rocpos.com/) [Roc Terminal+](https://terminalplus.rocpos.com/) [Sales Portal](https://sales.payroc.com/Login.aspx) [MSPWare](https://nxgen.mspware.com/Beta#/Login) [Third-party Systems](https://payroc.com/third-party-systems/) - [Contact us](https://payroc.com/contacts/) [Back to Blog](https://blog.payroc.com) # Making a Difference - Linda Rossetti Posted on Apr 1, 2022 By [Yosselin Nunez](https://blog.payroc.com/author/yosselin-nunez) - [**Payments**](https://blog.payroc.com/tag/payments) - [**Payments Industry**](https://blog.payroc.com/tag/payments-industry) - [**Thought Leadership**](https://blog.payroc.com/tag/thought-leadership) ![Making a Difference: The Linda Rossetti Story](https://blog.payroc.com/hubfs/Full-Payfac-integrated-payments-software--1068x801-f29a777.png) Share this: - - - Interview by: Nicole Carpenter, Director of Strategic Operations ![Linda Rossetti Headshot](https://blog.payroc.com/hs-fs/hubfs/corporate%20pictures%20089%20(1).jpg?width=307&name=corporate%20pictures%20089%20(1).jpg) Payroc's Diversity & Inclusion Committee strives to highlight women's journeys in and out of the workplace.  It is with honor that the committee interviewed Linda Rossetti, a successful businesswoman, industry pioneer, and trailblazer for women's voices in payments.    **Question #1: Linda – Please tell us a little about yourself and how you got started in payments to where you ended up today?**    After graduating from college, I was hired by Citicorp.  They were forming a nationwide sales team to sell credit cards to merchants before electronic payment processing was widespread.  I was blessed to enter a relatively new industry early in its growth cycle.  I developed a passion for the industry that has only grown over the years.  For the majority of my career, I worked for major processors like National Data.  A few years later, I assumed the role of President of Global Payments Indirect Channel focused on sales and strategic management.  I was an accidental entrepreneur twice, once in 1980 as a co-founder of Elavon (then known as NOVA), and a second time in 2007 when I started my own ISO, Bluestone Payments.  I never set out to be an entrepreneur, especially since there were few female-owned businesses in the payments industry.  I simply followed my passion for payments, and life led me to each of these great opportunities at different times in my career.  I have had a long-standing relationship with the executive management team of Payroc.  I sold Bluestone Payments to Payroc in late 2020 and have continued in my role as President of Bluestone and EVP of Strategic Initiatives for Payroc.  I see great growth opportunities in the future.  **Question #2: What were some of the biggest hurdles that you had to overcome in your career and what did success look like to you?**  As is the case with most women, life balance has been my biggest hurdle, as I was always juggling work demands with my home life.  Thanks to a very supportive spouse, we raised three children, a daughter, and twin boys.  It was difficult to keep things in perspective and, as they say, “to have it all”.  The other big hurdle was being one of just a few women in the industry at that time, constantly in male-dominated meetings.  I struggled to be treated equally from a position of responsibility, as well as in earning power.  Times have changed, but there is still a long way to go before women are treated equally by all companies.  This is another reason I’m passionate about sharing my experiences with younger women in our industry.  ![Linda Rossetti Photo 2](https://blog.payroc.com/hs-fs/hubfs/Linda%20Rossetti%20Photo%202.jpeg?width=390&name=Linda%20Rossetti%20Photo%202.jpeg) To me, success is being married for 42 years, having 3 successful and happy children, and 1 wonderful grandchild while establishing and maintaining a thriving business.  **Question #3: As some may know, you are a former president of WNET. Could you describe what the organization does?**  Wnet (Women’s Network in Electronic Transactions) champions women in the payments and Fintech industries.  In our 15th year now, we have over 4,200 members (male and female) from hundreds of different companies in payments.  Wnet provides valuable resources and networking opportunities for women (and men) to advance their careers.  Our goal is quite simple—to help women in the payments industry achieve greater personal success influence and professional parity.  **Question #4: On that same subject, what made you want to join Wnet? What do you, or did you, see in the payments industry that created a need for Wnet?**    There were 4 female founders of Wnet.  Shortly after the organization was established, the founders invited a group of women from across the industry to meet at a payments conference to discuss the need for the Association  There was no question that there was a huge need for an organization promoting women in the payments industry.  The women at the payments conference were all from different companies, and some of us were fierce competitors.  However, we left our competitiveness at the door for the greater good of building an organization that helped women in their careers.  I have been passionate and involved since that first meeting 15 years ago.  From the beginning, we realized the need to reach all women in the payments industry, and I was fortunate to have launched the LINCS (Chapters) around the country.  Through that process and ongoing involvement, I have mentored both men and women.  **Question #5: Last question, with all of your experience given your career and through Wnet, what advice would you give women navigating this industry?**  My advice to women and men navigating this industry is to get involved through one of the many organizations, either locally or nationally.  Learn as much as you can and build a network of people to help you along the way.   Through volunteering and helping others, you will get so much back in return in so many different ways.  Most important to me are the friendships that I know will exist long after my career ends.  ## Get started with Payroc No matter where you are in your payments journey—whether you're a merchant, agent, referral partner, or software developer—we're here to help. [Contact us](https://payroc.com/contacts/) Solutions Payments - [Gateway](https://payroc.com/solutions/gateway/) - [Virtual Terminal](https://payroc.com/solutions/virtual-terminal/) - [ACH](https://payroc.com/solutions/ach/) - [Payroc Cloud](https://payroc.com/solutions/cloud/) - [Payment Links](https://payroc.com/solutions/paymentlinks/) - [Pricing Programs](https://payroc.com/solutions/pricing-programs/) - [Roc Giving](https://payroc.com/solutions/roc-giving/) - [Global Payment Orchestration](https://payroc.com/solutions/payment-orchestration/) - [Invoicing and Billing](https://payroc.com/solutions/invoicing-and-billing/) Point of Sale - [Roc Services](https://payroc.com/solutions/roc-services/) - [Roc Terminal+](https://payroc.com/solutions/roc-terminal/) - [Terminals](https://payroc.com/solutions/payment-devices/) - [Bodega Ai](https://payroc.com/solutions/bodega-ai/) Developers - [Developer Experience](https://payroc.com/solutions/developer-experience/) - [APIs](https://payroc.com/solutions/apis/) - [Integration Essentials](https://payroc.com/solutions/prebuilt-integrated-payment-solution-for-saas/) - [Payments](https://payroc.com/solutions/payments-api/) - [Boarding](https://payroc.com/solutions/boarding-api/) - [Funding](https://payroc.com/solutions/funding/) - [Reporting](https://payroc.com/solutions/reporting/) Who We Serve - [ISVs/SaaS Providers](https://payroc.com/industries/saas-vendors/) - [Payments-as-a-Service (PaaS)](https://payroc.com/industries/payroc-path/) - [Unattended](https://payroc.com/industries/unattended/) - [Sales Partners](https://payroc.com/industries/sales-partners-agent/) - [Referral Partners](https://payroc.com/industries/referral-partners/) - [Merchants](https://payroc.com/industries/merchants/) - [Financial Institutions](https://payroc.com/industries/financial-institutions/) Resources - [Support Hub](https://support.payroc.com/) - [Blog](https://blog.payroc.com/) - [Awards and Press](https://payroc.com/about/awards-and-press/) - [Case Studies](https://payroc.com/case-studies/) - [Product Updates](https://payroc.com/product-updates/) - [Feature Log](https://payroc.com/feature-log/) - [Events](https://payroc.com/events/) - [Careers](https://payroc.com/about/careers/) About - [Company History](https://payroc.com/about/company-history/) - [Our Community](https://payroc.com/about/our-community/) - [Our Team](https://payroc.com/about/our-team/) - [Diversity and Inclusion](https://payroc.com/about/diversity-and-inclusion/) --- **System status** All systems operational Payroc WorldAccess, LLC or its subsidiaries (“Payroc”) is a registered Independent Sales Organization (ISO) of Fifth Third Bank, N.A., Cincinnati, OH, Peoples Trust Company, Vancouver, BC, Canada, PNC Bank, N.A., Pittsburgh, PA, Wells Fargo Bank, N.A., Concord, CA, Wells Fargo Bank, N.A., Canadian Branch, Toronto, ON, Canada, Citizens Bank, N.A., Providence, RI, Merrick Bank Corporation, South Jordan, UT, Woodforest National Bank, The Woodlands, TX and KeyBank, N.A., Cleveland, OH. Payroc is a registered Encryption Support Organization (ESO), Payment Facilitator (PF), Third-Party Servicer (TPS), Merchant Service Provider (MSP), and a Third-Party Agent (TPA) of Fifth Third Bank, N.A., Cincinnati, OH. - - - - [![Payroc BBB Business Review](https://payroc.com/wp-content/uploads/2026/05/bbb-accredited-business.png)](https://www.bbb.org/us/il/tinley-park/profile/payment-processing-services/payroc-0654-90002110/#sealclick) Copyright © 2026 Payroc WorldAccess, LLC - [Legal](https://payroc.com/legal/) - [Accessibility Statement](https://payroc.com/accessibility-statement/) - [Reviews](https://payroc.com/reviews/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Yosselin Nunez", "url" : "https://blog.payroc.com/author/yosselin-nunez" }, "dateModified" : "2025-08-04T18:35:39.779Z", "datePublished" : "2022-04-01T19:27:47.000Z", "headline" : "Making a Difference: The Linda Rossetti Story", "image" : [ "https://blog.payroc.com/hubfs/Full-Payfac-integrated-payments-software--1068x801-f29a777.png" ], "mainEntityOfPage" : { "@id" : "https://blog.payroc.com/payroc-interview-linda-rossetti", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.payroc.com/hubfs/payroc-logo-navy-1.png" }, "name" : "Payroc" } } ```